A Gathering for Baltimore User Experience People

Persuasive Design: Putting it to use

Event Details

Time: January 27, 2010 from 6pm to 8pm
Location: e.magination
Street: 1030 Hull Street Suite 300 (Tide Point Complex, Cascade Building)
City/Town: Baltimore
Website or Map: http://e.magination - Google…
Event Type: presentation, &, discussion
Organized By: Elizabeth Randolph
Latest Activity: Jan 27, 2010

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Event Description

6:00 p.m.
Social time. Refreshments and drinks provided!

6:30-7:30 p.m.
A presentation and discussion led by John Whalen, Director, User Experience & Design at e.magination:

Description:
Humans are far from perfectly logical. There have been a slew of new books out there linking what Psychologists have known for years with our everyday behavior. However, we’re only just beginning to use some of these principles effectively online. Find out what the principles are, see pragmatic examples of what we’re talking about and how you might be able to put them to work for you. Bring in your site or web address and we can discuss it in context.

About John Whalen:
John Whalen has a PhD in Cognitive Science with 10 years of User-Centered Design experience. John’s specialty is improving user experience using a mix of one part in-depth user study, one part business needs, and one part use of expert knowledge of human vision, visual attention, memory and language. John has experience working with Fortune 500 clients in the financial, healthcare, eCommerce and government verticals. John's latest research interests are how social networking is influencing online activities, the extent to which persuasive design will impact user behavior, and measuring the user experience using eye tracking and evaluating ‘neuromarketing’ techniques.

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Comment by Lee Andrese on January 27, 2010 at 10:57am: I have a meeting that I'm hoping will end by 6pm, if not, I'll do my best to view it from the live stream.

Comment by Lesley Humphreys on January 26, 2010 at 9:27am: http://maps.google.com/maps/place?cid=4531473408582474192&q=ema...

Comment by Elizabeth Randolph on January 25, 2010 at 1:20pm: Update: Being there in person is the best! But for those who cannot, there is a virtual option: the presentation will be broadcast live on Wednesday night via Ustream:

http://www.ustream.tv/channel/persuasive-design